Pilates & Gyrotonic® Studio
Functional Movement Education
Movement Therapist Co-Workspace
Centerline Movement
PROJECT SCOPE
Strategy
Content Creation
Wordsmithing/Copywriting
Website Design + Build
Testimonial Gathering
Photography
Image Curation
Marketing Collateral | Flyers, Signs, Ads, Social Media Post Design
Brand Customization of Practice Management Software Client User Interface (Mindbody and Wellness Living)
Online Class Set-Up & Marketing Support
about the project
Then
Centerline had a site that was 2 or 3 years old, and while it was ‘sufficient’, it felt dated and not reflective of the studio’s unique sub-niche. Studio owner Ren Udall felt it didn’t transmit the progressive, welcoming vibe of the studio and the warm community of teachers and students that it fosters.
She also wanted the site to better serve the studio’s mission of movement education by actually educating the site visitor. And because of the higher page count, it was especially important to create smooth wayfinding for the site visitor.
Now
With the new site, Centerline was able to flourish even more. It eventually grew to support a class schedule of 60+ classes per week and multiple teacher trainings throughout the year—ultimately outgrowing the space they were in.
During the pandemic, we were able to support the studio in its successful shift to offering online and hybrid classes via website updates, marketing consulting, and technical support.
brand essence
NOURISHING / INTELLIGENT / INCLUSIVE
the transformation
Before
AFTER
”You keep blowing my mind”
“Claire crafted a more modern version of our brand that’s engaging & educational.
She keeps blowing my mind in terms of what she knows, and what she’s able to accomplish for me.
What makes it even more amazing is that it's all informed by her incredible intuition, sharp design eye, and thoughtful thoroughness.”
— REN UDALL
