b: pilates
Pilates Fitness Studio
PROJECT SCOPE
Strategy
Brand & Logo Design
Content Creation
Wordsmithing + Copywriting
Website Design + Build
Image Curation
Blog
Business Card Design
Social Media Channel Art
about the project
Brenda Andreasen is a Pilates studio owner and her obsolete old site hadn’t been updated in years. She was ready to expand her business but felt hamstrung by a site that didn’t at all reflect the vibrance of her studio and the engaged community of students—nor her own unique strengths as a teacher.
Brenda wanted to differentiate her studio from the other Pilates studios in town. Her priorities were to convey a sense of joy and inclusion—and a bit of playful straightshooter sass—while showcasing expanded class offerings in a more inviting way.
She needed help distilling, conceptualizing, organizing, and clarifying her core message and how it's expressed through the site vibe, imagery, language, and layout.
Playful / Spirited / Engaging
brand essence
Before
AFTER
”People are loving my new site!”
“I’m so excited. You are fabulous. This is fab! It’s given me so much more confidence as a business owner.
People are loving my new site! They feel it is much more ‘me’ and so much better to navigate. I wish I could have recorded some of the raves.
Claire, you are a business designer extraordinaire. I’m appreciating your wordsmithing fabulousness—your ability to know what to say and how to say it is an intuitive gift right there.
Every time we met to work together, I’d end up feeling re-inspired and fired up. Your thoughts and ideas for my site always excited me. Your energy and enthusiasm are contagious.
THANK YOU!!! Thank you for everything, Claire!! I heart you.”
— BRENDA ANDREASEN
